New article by Kodex director published in SETCERGS Magazine
When we think about the present of transportation, it is possible to notice that it is increasingly digital. In this sector, the technology of the future is marked by data collection and analysis, electrical and autonomous systems, robotization, process automation and collaboration between companies to fulfill the objective of driving customer satisfaction at the lowest cost.
According to a 2018 World Bank study, one of the factors driving innovation in transport is hyperconnectivity. What is hyperconnectivity? This word refers to being connected to some technological device all the time, be it a smartphone, notebook, tablet or smartwatch. That is, it refers to the possibility of being readily accessible to interactivity and data generation. Want a real-time example? Right now, I'm traveling to São Paulo via Gol, connected to the Gogo Inflight Wi-Fi, writing this article on my note and, at the same time, with the WhatsApp application open answering my connections. This is a simple example of my connected logistics. That's why the phrase that states that the present is digital is so true and pushes us towards an even more connected and accelerated future.
However, hyperconnectivity is more than that. The concept goes through new modes of communication, which will allow reaching other levels of connections. Like the Internet of Things, which is already applied to the digital interconnection of everyday objects, allowing people to be in constant communication and interaction, whether with objects or with other people. We can say that it is the fusion of the real world with the digital world.
How can companies prepare? Hyperconnectivity requires companies to adjust their mindset to be open to innovation. We are talking about digital in a scalable way day by day.
It is necessary to start, in our businesses, a restructuring to create value for the 5.0 society that begins to demand services and products that are increasingly democratic, dematerialized and demonetized to be accepted in the new context of the sharing economy. Companies that are already applying this new thinking will come out ahead and gain competitiveness.
Soon, it will no longer be possible to choose to stay small. It will be necessary to constantly think about growth and scale to stay alive in the market. And in this context, it is necessary to consider 3 aspects: innovation, process optimization and the challenges of IT (Information Technology).
But what does each step need? Innovation: it is the central element to achieve a competitive edge and add value. It is necessary to guarantee increasing access to information, allowing both the company to better understand the customer and for them to know more about the company.
Process optimization: directly related to cost reduction and efficiency increase. These are also purposes of hyperconnection, because they allow customers to receive better products and services. It is important to highlight that this aspect will depend directly on information technology to be put into practice. IT: You need to prepare the organization for the hyper-connected environment. The idea of being connected all the time requires that employees, businesses and areas are integrated. The big challenge is the significant increase in the volume of information. This is where IT comes in, which will need to act in order to prepare the company for this environment. What infrastructure should I invest in to adapt to hyperconnectivity? The exercise we must do to answer this question is to relearn the dynamics of business and its consequences. We need to be aligned with the behavioral and sharing economy to direct our attention and resources.
Let's reflect on the characteristics of the behavior of today's society with regard to transport. Have you noticed that, for logistics companies, geolocation and cost are relevant points to calculate the time and price it will take to move a certain load? But for consumers, agility is the predominant condition, that is, it does not matter where the goods are, but how quickly they can arrive. This is the pulsating requirement, in addition to seeking the lowest cost to achieve this objective.
And how do we deal with the price war imposed by the market? The answer lies in constant innovation and strong customer relationships to stay important. The goals will increasingly be to make competition irrelevant and to be able to provide the market with something with a differential.
Therefore, it is also necessary to take a look at new forms of communication and connection with your customers, always aiming at aspects such as information security, communication, omnichannel, mobile, cross docking, real-time service, server virtualization and cloud computing. These are some examples of infrastructure investments to respond to the height of hyperconnectivity.
Did you realize that hyperconnectivity is the present and the future? How about we start now to relearn with behavioral economics?